Kid rock is in Detroit today shooting the music video for his song “Care.” A run-down, abandoned building, with the word “Care” painted in 15-foot letters on its side, serves as the backdrop for the video.  

Rock arrived on the set just before noon and filmed in chilly weather for about an hour, wearing a ski cap and jacket, at the site. “Care” is the latest single from Rock’s “Born Free” album. The video, which also features rapper T.I., will be released to during Rock’s upcoming Club Tour.

Did you know…

Kid Rock established the Kid Rock Foundation in 2008 as a way to bring his philanthropy efforts together. The foundation is a 501(c) 3 organization that supports other charities nationwide by raising funds and providing other resources.