Kim Kardashian launched her new fragrance ” Kim Kardashian” yesterday at the Sephora store in Century City, California. Kim has already launched her fragrance in the Miami Beach store while she was in town with boyfriend Reggie Bush for his Super Bowl win and the New York City store while in town for Mercedes-Benz fashion week.

Nicole Richie debuted her new Winter Kate Spring 2010 clothing line yesterday in NYC. Nicole debuted her new collection at Bloomingdale’s and during Mercedes-Benz Fashion Week.

 Kelly Osbourne in New York for Mercedes-Benz Fashion Week. Kelly stopped by the Alice +  Olivia store red carpet in New York city.

 Paris Hilton was in New York City’s Upper East Side earlier today filming a commercial.

Beyonce launched her new perfume “Beyonce Heat” last night in New York City at Macy’s. It has been a busy week for Beyonce. She started her week with six Grammy Awards, launched a perfume and the week is not over.

Ashton Kutcher was in New York city to promote his upcoming movie Valentine’s Day. The Valentine’s Day movie stars Jessica Alba, Kathy Bates, Jessica Biel, Bradley Cooper, Eric Dane, Patrick Dempsey, Hector Elizondo, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway, Ashton Kutcher, Queen Latifah, Taylor Lautner, George Lopez, Shirley MacClaine, Emma Roberts, Julia Roberts, Taylor Swift and Carter Jenkins.